★★★★★
Samantha B.
“Shelly is a pleasure to deal with. She is communicative and knowledgeable, and made the process seamless and enjoyable.”
Anaheim, CA
About Shelly Devine, Carmel Private Jeweler & Certified Appraiser
2026 Jewelers of America 20 Under 40 Honoree
Shelly M. Devine, G.G., C.M.A., R.M.V., A.S.A., is a GIA Graduate Gemologist and Certified Master Appraiser serving private clients in Carmel-by-the-Sea, Monterey, Pebble Beach, and the surrounding Central Coast.
With more than 20 years in the jewelry industry, Shelly specializes in certified jewelry appraisals, custom jewelry design, estate jewelry consultations, diamond evaluations, heirloom repurposing, and private jewelry sourcing. Her appointment-based approach gives each client a transparent, highly personal experience rooted in education, trust, and expert guidance.
From evaluating inherited jewelry to redesigning sentimental pieces or sourcing a meaningful engagement ring, Devine & Co. was created to offer a more private, informed, and relationship-driven jewelry experience.
Explore Shelly’s story, credentials, and private jewelry services below.
“Clarity isn’t just for diamonds—it’s the foundation of how I do business. Because in the end, trust is the most valuable thing of all.”
Shelly M. Devine
Devine & Co. was built around private, transparent jewelry guidance for clients seeking certified appraisals, custom design, estate jewelry consultations, diamond evaluations, and trusted one-on-one service in Carmel-by-the-Sea.
Experience, Education & Client Trust
A Private Jeweler Built on Transparency, Expertise & Personal Service
Driven by a commitment to personal relationships and transparency, Shelly Devine launched Devine & Co. to offer a more meticulous, sincere, and client-centered jewelry experience in Carmel-by-the-Sea.
Shelly’s professional background includes more than 20 years in the jewelry industry, advanced gemological training, certified appraisal education, custom jewelry design, estate jewelry consultations, diamond evaluations, and private client service throughout Carmel, Monterey, Pebble Beach, and the surrounding Central Coast.
01
Gemological Training
Shelly completed her Graduate Gemologist education through the Gemological Institute of America and continues to expand her expertise through ongoing gemology and appraisal education.
Gemological Institute of America
02
Certified Appraisal Expertise
As a Certified Master Appraiser through the National Association of Jewelry Appraisers, Shelly provides researched, detailed jewelry appraisal reports and valuation guidance.
NAJA Appraiser Profile
03
Industry Recognition
In 2026, Shelly was selected for Jewelers of America’s 20 Under 40 class, recognizing emerging professionals shaping the future of the jewelry industry.
Jewelers of AmericaShelly’s work blends old-fashioned craftsmanship with modern jewelry expertise. She specializes in selecting gemstones, incorporating thoughtful design details, reimagining existing jewelry, and curating unique pieces tailored to each client’s lifestyle.
Whether you are seeking a certified jewelry appraisal, custom jewelry design, estate jewelry consultation, heirloom redesign, diamond evaluation, or private jewelry sourcing, Devine & Co. offers a relationship-driven experience focused on clarity, education, and trust.
Featured in The Carmel Pine Cone
Private Jeweler & Certified Appraiser Featured in Carmel
Shelly Devine and Devine & Co. were featured in The Carmel Pine Cone, highlighting her work as a private jeweler, GIA Graduate Gemologist, and certified appraiser serving clients in Carmel-by-the-Sea and the surrounding Central Coast.
The feature reflects Shelly’s commitment to personal client relationships, custom jewelry design, estate jewelry consultations, diamond evaluations, and trusted private appointments built around clarity, education, and transparency.
Community, Care & A Personal Touch
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Giving Back to Monterey Bay
Outside of jewelry, Shelly finds purpose in giving back to the community through animal care. Since 2023, she has volunteered with the Sea Otter Program at the Monterey Bay Aquarium, helping care for and rehabilitate rescued sea otters. This hands-on work brings joy, perspective, and a deeper sense of connection to the Central Coast community she serves.
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Meet Leo, The Office Visitor
Shelly’s dog Leo is a frequent visitor to her private office. A little grumpy by nature but full of personality, Leo often warms up quickly and has been known to hop into a client’s lap for a nap. His presence adds a relaxed, down-to-earth feeling to the private appointment experience at Devine & Co.
Professional Verification
Verify Shelly Devine’s Credentials
Learn more about Shelly Devine’s professional gemology training, certified appraisal credentials, and private jeweler experience through trusted industry resources.
GIA
Graduate Gemologist Credentials
Review Gemological Institute of America resources connected to professional gemology education.
NAJA Certified Appraiser CredentialsView Shelly Devine’s National Association of Jewelry Appraisers profile and appraisal credentials.
Video About Devine & Co.Watch the Devine & Co. video to learn more about Shelly’s private jeweler and appraisal approach.
Client Experiences
Customer Reviews for Devine & Co.
Clients trust Shelly Devine for private jewelry appointments, engagement rings, custom jewelry design, certified appraisals, estate jewelry guidance, and personal service in Carmel-by-the-Sea and beyond.
★★★★★
Jamie D.
“I have been working with Shelly for a couple of years. She sent options, handled the whole transaction by email and phone, and helped replace a lost earring I loved.”
Sausalito, CA
★★★★★
Jason
“Shelly helped me find a fantastic ring for my engagement. She was accommodating, educational, and guided me through the process.”
Navarre, FL
★★★★★
Royce K.
“Shelly was beyond helpful when picking out an engagement ring. She helped me customize a setting within my price range and kept me updated throughout the process.”
Pebble Beach, CA